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...Hello Kitty is not as innocent as she appears, and it is her very innocuousness that
conceals her power. Her efficacy, influence, and impact derive from
her plainness, simplicity, and artlessness - a contagion of consumerism
grounded in her looks of sincerity, openness, and innocence. Her
quietude generates dynamism, a feverish activity of consumption spun
from a placid disposition that lacks even a smile...


- McVeigh, Brian (2000) 'How Hello Kitty Commodifies the Cute, Cool and Camp: 'Consumutopia' versus 'Control' in Japan' Journal of Material Culture, Vol. 5, No. 2, 225-245

jenfa mused 7:39:00 PM | |